Why is Harley-Davidson dropping diversity initiatives after the right-wing anti-DEI campaign?

Typical Harley-Davidson customer

Harley geezers love spreading contempt for smaller, lighter Japanese “rice burners,” after they’ve taken their Geritol and used their walkers to hobble to the front porch for another rousing afternoon of “hey you kids get off my lawn.”

What happens if they try to attract new customers?

Why am I tired all the time?

Harley-Davidson is facing some rather unfortunate demographic realities. If you look at their sales since the 1990s, they’re looking pretty grim:

What is their product?

They’re terrified to abandon these guys because they know these guys buy their bikes, at least until they go broke buying Trump shoes and NFTs. Millennials think Harley Davidson is a joke, mainly because Harley Davidson is a joke. Gen Z is like “Harley who? You mean the Joker’s girlfriend? Margot Robbie? Yeah, she’s hot.”

What is the correct way to say "you're welcome" in French? Is it "de rien" or something else, and if so, what is it exactly (including accent marks)?

They sell obnoxiously, stupendously overpriced bikes to old white men who wear Donald Trump jackets.

What is their lifestyle?

The demographics for Harley-Davidson are just as grim as their sales figures: the average Harley customer is over 50, and the average age of a registered Harley motorcycle is about 10 years.

What was the hottest inappropriate sex you ever had?

All their existing customers shake their canes and whine about them “selling out.”

Whenever they try to get new customers, they risk pissing off the dudes who were born to ride Donald Trump, or at least fellate him.

They need new customers or they’re done. Their existing customer base is aging out and, well, dying. Millennials don’t like their motorcycles, but Harley has long been a company that flat-out refuses to change their products to match what people want; they’ve long believed they should make whatever they want to make and people should just buy that.

Why do men prefer low-maintanence women?

What happens if they build new bikes?

Next year, things will turn around. Next year for sure. We just have to hang on until then. Next year.

But Harley is trapped. They’re a lifestyle brand, not a motorcycle company. When you look at them as a lifestyle brand rather than a motorcycle company, a lot of things start to make sense.

Do airline pilots try to avoid turbulence? How can you tell if your flight has been rerouted due to weather conditions or other factors?

Conservative old men who haven’t seen a movie since Dennis Hopper stopped being a leading Hollywood draw.

So what do you do if your existing customer base of geezers and sycophants hates the idea of you selling to a new demographic? If you’re Harley, you keep selling to the old demographic and hope for a miracle.

Big noisy eyewateringly expensive machines that make senior citizens feel like it’s still 1962.

Is it true that most people in Québec are bilingual in French and English? If so, why do they often identify as monolingual?

The Geezer Brigade starts flinging their walkers about and posting angry diatribes on AOL.

If Toyota were facing demographics that grim, they’d, you know, change their lineup and try to appeal to new customers.

This…is not a healthy company with a bright future ahead.

So I’m getting piano lessons and my teacher wants me to get an upright piano instead of a keyboard. An upright piano is way above my price range, so what do I do? And what’s the difference between an upright piano and a keyboard?